One common factor behind all of these companies is a strong team of brand defenders. Professional brand management from agencies like BRANDefenders is why these titans always seem to be on the cutting edge of what’s new and exciting.
Brand defenders work to keep these ten companies at the forefront of their respective industries. They do this by tracking the brands’ performances, staying on top of social media and search engine trends, and handling the companies’ online reputation management (ORM) needs.
Let’s look at these ten companies, and see how brand management with targeted, proactive brand defender tactics have helped them soar to their current heights.
Additionally, Apple has a very strong and recognizable logo that directly represents the company’s name. Apples are one of the most popular fruits globally, making them easily identifiable by people on every continent. Applying this type of creative thinking to promote a company’s image and renown is something the branding specialists at BRANDefenders excel in.
Adding to its popularity, Google also has a widespread reputation as a fun and rewarding place to work. This reputation was partially achieved through videos the company released. Those videos are about what it’s like to be employed at Google. Creating high-quality videos like these is among the many ORM services offered by BRANDefenders to assist companies in crafting and promoting their desired online image.
A company that is as massive as Amazon requires near-constant monitoring and ORM. Expert agencies like BRANDefenders offer these services to keep
them on top of the latest trends and ahead of any bad publicity the company receives.
While recent allegations have damaged Gates’s image, it’s a safe bet that Microsoft will stay afloat through the turmoil thanks to a combination of proactive ORM and a compelling brand defender strategy.
Like Google, Coca-Cola has made extensive use of memorable promotional videos and commercials to maintain its global brand recognition. These videos often include bright colors, catchy songs, and positive, feel-good imagery that resonates with a broad consumer base.
The film production wizards at BRANDefenders create videos like these to shed a spotlight on brands and help spread the word about the services and products they offer. You can learn more about how video services can boost your ORM and image.
Thanks to expert ORM and brand management strategies, Samsung has risen from its former obscurity to become one of the most recognizable tech brands in the world.
Toyota’s image as the family car of choice comes thanks to years and years of successful brand management. This included commercials and advertisements designed to appeal to people looking for safe, affordable vehicles for their families.
This is one of the key strategies employed by agencies like BRANDefenders: helping companies to determine their target audience and produce advertisements and social media marketing strategies specifically designed to attract that demographic.
While Toyota targets parents and people with families in its advertisements, Mercedes-Benz focuses its ORM and brand management strategies on people interested in luxury cars. Their online marketing and social media advertisements are full of people wearing expensive jewelry, fashionable
Whatever the target audience, agencies like BRANDefenders are experts at figuring out the best way to help companies and brands tailor their ORM and brand management strategies to appeal to that demographic.
However, McDonald’s’s popularity today is also due to the rebranding efforts and pre-internet brand defender strategy employed by early owner Ray Kroc. Fast food establishments and roadside diners had a reputation for being hangouts for biker gangs and single young people until Mr. Kroc worked to develop the McDonald’s image into a safe, affordable place for families to bring their children for meals.
In the time of the internet, rebranding can be a complex undertaking for companies. Even “deleted” information from the internet can generally be found on the internet archives, so changing or fixing a brand’s online reputation might seem virtually impossible. Fortunately, through specific and custom-tailored ORM strategies and savvy brand management, agencies like BRANDefenders can provide most clients with a clean slate by optimizing search results, removing negative content, and promoting positive content.
The company even joined the ranks of the most popular online streaming services with the release of Disney+ in 2018. With such a large, widely varying array of franchises and offerings under its umbrella, it is no surprise that Disney’s brand management involves a staggering amount of ORM and an intricate brand defender strategy.
Only a team of experts could stay on top of all of the media and social media engagement surrounding a massive corporation like Disney.
Whether your needs include search engine optimization, reputation management, negative content removal, or film and creative media production, BRANDefenders has got you covered. Our marketing and content experts can help take your company’s online reputation to new heights by carefully crafting tailored campaigns to amplify your brand.
Unite with BRANDefenders to take control of your brand management today, and who knows? Maybe your company will end up on this list!