BRANDefenders specializes in building brand strategies that keep businesses relevant for all the right reasons – and protecting against the wrong information being seen. We’ll cover some brand management strategies that your company simply can’t live without.
People respond well to positivity. Businesses that routinely put out positive information related to their field can cultivate an image as a friendly, accessible presence. For example, suppose your business is in providing affordable housing. In that case, you might share news articles that will benefit prospective tenants – you’re making potential clients aware that you’re focused on their wellbeing. You can also share positive information that isn’t closely connected to your business but will resonate well with your audience.
There’s that thing that people say – “if you have a problem with me, say it to my face.” People often don’t strictly mean this as private individuals and only get more upset when the problem is raised.
However, this mantra is extremely useful for brand management. Maintaining an active voice on social media and other platforms means that your customers are more likely to come to you with issues rather than write negative reviews on third-party sites. You can address the issue directly and have it resolved for the world to see instead of sitting out there harming your reputation.
If you maintain an active online presence, you’re already engaging with a broader audience than you’d have if you never used online communication channels like social media. When you want to promote a product or service, you’ll reach a broad audience that knows you as a brand that routinely puts out positive content. Your promotions will be seen in this light rather than as isolated messages.
If the worst-case scenario happens and a client or another party posts harmful information about your brand, it’ll hurt more if you’re an unknown quantity. We’re less likely to believe negative claims if we trust the entity they’re being made about. If negative press makes it into the public domain, having an active, positive online presence gives you a head start in brand management and maintaining your good reputation.
The team at BRANDefenders offers expert guidance for brand strategies that help you control the narrative around your business. Working with BRANDefenders can ensure that you’re prepared and protected by your honest, positive online reputation if negative press emerges about your business.
The golden days of the TV commercial saw some incredibly creative content. People still remember TV ad campaigns from decades ago – just think of Wendy’s iconic “where’s the beef?” commercial. Creating high-quality, memorable video content can give your business enduring credit, whether from nostalgia or simply because you make people laugh. This helps with brand management – Wendy’s is still a master of engaging brand strategies today, as its Twitter feed can attest.
Even the most ambitious brand management strategists know that the official public position on video commercials is that they’re not “real” content. This is fine – as long as your video content is getting your customers talking, it doesn’t matter whether it’s seen as advertising or a creative enterprise in its own right.
At BRANDefenders, we understand that the best brand management tactics aren’t just about responding to negative reviews and bad press if they arise. There’s so much preparatory work that the team at BRANDefenders can put in, ensuring that your business has plenty of credit with existing and potential customers that helps shield you if you take a hit.
BRANDefenders also specialize in creating high-quality video content – if you’re going to invest in this marketing strategy, it’s worth doing it right. This helps boost your company’s image, familiarizes potential with your product, and can significantly increase engagement when the creative content is top-notch.
A lot of SEO is curated towards the service you offer rather than your brand’s name. For example, “Hutchinson Roofing Contractors” would tend to optimize for things like:
“Hutchinson” might not be a keyword when designing a landing page, as people are more likely to search for generic terms than your brand’s name. However, what if people are searching for your brand’s name? Top results might include popular business review sites or local news articles about your business. You want the top results all to be about you and your online presence – the Hutchinson homepage, Hutchinson social media pages, etc.
BRANDefenders is a specialist in brand-specific SEO. Our team conducts extensive keyword research for our clients so that we’re not just boosting their business’s online presence and helping them generate leads – we’re ensuring that what customers find is the client’s official contact channels and information that you’re in control of. SEO-based brand strategies can’t be overvalued in online brand management.
Say you ran a parcel delivery business – let’s call it FasterParcel. When a customer starts typing your business name into Google, you don’t want them to see suggestions like “FasterParcel late,” “FasterParcel not delivered,” and… you get the idea. Even though it’s an almost inevitable business hazard, it’s not what you want to be associated with.
The team at BRANDefenders understands how damaging this can be for a company and can help push positive autocomplete suggestions up and work to remove specific negative suggestions. Sometimes the best brand strategies involve getting the content associated with the suggestion taken down, but sometimes it’s just about pushing positive keywords up in comparison.
You can’t force a search engine to remove search suggestions for what your customers should do if a parcel is late, but you can work to supplant this at the top of the autocomplete list. The BRANDefenders team analyzes each case thoroughly before determining the best brand management strategy.
The housekeeping services provided by BRANDefender include all the leading brand strategies described above, alongside:
Good housekeeping is about ensuring that your business is putting on its best face for the world, from the front of your shop to your loft. It’s about ensuring that if a passer-by asks someone standing outside your shop if this is a good business, the answer is a resounding yes – because you’re engaging with the people who will give word-of-mouth reviews. BRANDefenders offers all this and more.